“We do production, design, 3D, editorial, post finishing, banner ads and Websites - what I call post-post,” reports Raxlen. For the food photography they hired DP George Motz, who worked the Red One Linda Peters shot the high-resolution stills.īecause Guerilla FX is a fully integrated company, they are prepared to take projects from concept to completion. The live-action footage for the Webisodes were shot with a Red One camera and were directed by Raxlen. “The Taco Truck team needed and wanted to start the conversation about themselves and this truck before they started treating Hoboken to their tacos this was the ideal place to start the conversation about themselves, their food and their truck.” “The online strategy for The Taco Truck and purpose of this site is simple,” adds Guerilla’s digital strategist Darren Himebrook. “We will put cameras on the truck and interview people who are tasting the food” They are calling it “Tales from the Truck.” The Taco Truck will also have an actual truck, with a fully equipped kitchen, driving around, giving away tacos to build interest.”Īccording to Raxlen, the truck will give Guerilla FX the opportunity to do a “2.0 version” of the Webisodes. Guerilla did it all: they created the Website, designed it, created the blog and banners, wrote the script, shot the live action and posted the Webisodes, which they have dubbed “Cookisodes.” Guerilla’s partner/creative director, Thor Raxlen, says the client wanted to create brand awareness ahead of their actual brick and mortar restaurant, “and they wanted a completely integrated approach, which I love because it gave us the opportunity to meet with the them and find out what they wanted in terms of branding and what the project could entail.” This is just one of the ways The Taco Truck (with help from NYC’s Guerilla FX (chose to build a following for their upcoming Hoboken, NJ, restaurant. And not only is the food featured, the actual chefs from your eatery are pictured preparing the recipes, a la the Food Network. What better way to build up excitement in your yet-to-be-built restaurant than promoting some of your mouth-watering menu on the Web. It’s a brave new world that is bringing new revenue streams to studios, whose challenge is to ramp up with new or existing gear to create more cost-efficient workflows that don’t skimp on quality or creativity. So, if you would like to make awesome visual content, let’s get started…ĭesign_Amazing_Infographics_Masterclass_Beginner_To_Expert.Our world is filled with interactive options, and today’s production, post and graphics companies are embracing all the new content needed for the Web, the iPhone or whatever handheld device you might call your own.
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